Marketing Strategy & Practice of cable and internet industry

Comcast is a telecommunications order based in the United States. Currently Comcast is the countrys leading cable boob tube network provider as well as being the countrys second largest provider of broadband internet services. In analyzing this paper, I give look at the flowing trends in the telecommunications industry inwardly the United States. In addition to this, I will also look at or so of the current developments and or drawbacks giving special reference to Comcast as a single firm.INTERNET SERVICE PROVIDERInternet service providers be ancestry organizations whose core business is providing business firms, organizations as well as private individuals with internet related services. In addition to this internet service, providers also provide a range of opposite services including domain registration, web hosting, collocation as well as internet transit.CABLE TELEVISIONCable television is a technology that involves providing television services to wishing consumers usi ng radio signals transmitted through coaxial cables or in recent times through optic fibers. In addition to this, these cables are sometimes used for providing broadband internet services, radio programming as well as a range of other servicesMARKETING STRATEGYA marketing strategy is a business process that allows organizations or businesses to optimize sales as well as acquire competitive advantage over its competitors by finding the greatest opportunities of channeling the organizations limited resources.INTRODUCTIONComcast Corporation has tried to find its market share within the United States telecommunications industry. In doing this, the company has tried to apply bleeding edge technologies in order to be ahead of its competitors comparable time Warner and Verizon. In doing this the company has company has initiated a mix of the best marketing strategy as well as market research.ANALYSISBy the year 2006 the telecommunications industry on a global perspective was estimated t o be worth more than $3 billion dollars. Within the United States alone, the sector is one of the largest takeers with more than one one million million employees as of the year 2006. Within the United States, there are estimates that subscribers will grow to about 4 billion by the year2011. In addition to this, current trends within the sector involve mergers and multiple acquisitions that have made the industry one of the most competitive. In addition, cross-border ownership of business enterprises has become the norm.Among these mergers and acquisitions is the take over of MCI by giant Verizon Corporation. In addition, the industry is one of the fastest growing within the market. The industry is also the most interrelated with all the other sectors of the economy. unheeding of its remarkable growth, the industry is faced with a discreet problem from the wireless internet service providers. The growth of wireless internet and telephony has been one of the major troubles for the broadband technologies.On a firm-based perspective, there is stiff competition within the industry. To improve on market share every company uses its own strategy. However, in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. All firms within the industry seem to employ a different mix of the four elements in order to achieve its growth or industry projections.In this field, companies like Comcast have adopted technologies like video on demand in order to improve their competitive edge. In addition to this, companies like Verizon have increased their capital base and they are becoming some of the core competitors to Comcast.CONCLUSIONThe telecommunications industry has come to be a major source of revenue for umteen economies. The industry is behind frequently growth that is being experienced within the East Asian newly industrialized countries like Singapore and Mala ysia. The role of the industry in the development of many countries cannot be overlooked.REFERENCESEdward F. McQuarrie. (2005). the Market Research Toolbox A Concise Guide for Beginners. capital of the United Kingdom Sage Publications.Ian, Chaston. (1999). New Marketing Strategies Evolving Flexible Processes to Fit Market Circumstance. London Sage PublicationsJames Higgins. (1994). the Management Challenge. New York MacmillanRogers, M. (2003). Diffusion of Innovations, (5th ed.). New York Free Press.Sunny, Crouch. &Matthew, Housden. (2003). Marketing Research for Managers. AmsterdamElsevier.